ATX Power Supply Unit (PSU) Repair Guide
ATX PSU (Power Supply Unit) Circuit Board for Better Understanding:
Hitachi Hard Disk Creates Clicking Noises
Hitachi Hard Disk creates clicking noises:
Heres a little story i had a Rampage ii extreme - I7 920 and four seagate 1gb hardrives. I set the computer up with 2 HD on the sata raid ports in 0. Then the other HD and 2 cd drives on the ports. I got a whine pitch noise and Hard Drive clicking noises from time to time. The computer would hang or sometimes when i restarted there would be HD errors. I changed the Controller options in Win7 took of the advanced and write back options. Still didnt work the intell Raid program would show errors and sometimes drop the raid. Called ASUS and they thought the Southbridge was bad. Had it repaired and put it all back together still same problem.
Replaced the board with Gigabyte X58 UDR3 in rebuilding the computer. The first start up no second set of drives. On the Gigabyte board theres three controllers GA-Intel-Jmicron 6g on the GA controller raid. The cd rom drives on the intel controllers. The 2 other drives on the GA non 6gb ports. I said great i got another bad board or something. So in moving things around i hit the power cable for the 2 drives and they clicked like crazy. But they now showed up and worked badley but worked. I have a Ultra x3 1000 watt power supply with modular cables. Well the port for the cable on the PS really lose fit. So i used a regular 4pin 5volt with sata drive connectors. Started the computer up and everything is fine and no whinning or clicking noise.
I feel that the rail for the sata drive in the PS is no good or the port you plug the cable into is bad. Everything is fine now and no problems. No one ever thought to look at the PS because everything worked including the ATI X2 4800 thats needs tons of power. The computer is stable and the only problem i had was the clicking and hangups. The other board was fine all along. So i spent 200 dollars for nothing except i got usb 3.0 and 6gb HD connections that the rampage ii didnt have. I went from a 400 dollar board to a 200 dollar board with no really cool looking heat sinks and the lcd poster. And most of the software on the board and the creative X-fi MB edition was nice touch but stupid. Why couldnt they just give a full creative X-fi instead of just adding the electronics to the little PCIEX1 thingy.
I had a used power supply in the house that was a 800 watt PS. I could have saved my self allot of trouple by hooking that up. I would have found out it was the PS first place. So check the power cables on any whinning noises or hard drive clicking. Or if your computer hangs for no reason and you get HD errors.
Heres a little story i had a Rampage ii extreme - I7 920 and four seagate 1gb hardrives. I set the computer up with 2 HD on the sata raid ports in 0. Then the other HD and 2 cd drives on the ports. I got a whine pitch noise and Hard Drive clicking noises from time to time. The computer would hang or sometimes when i restarted there would be HD errors. I changed the Controller options in Win7 took of the advanced and write back options. Still didnt work the intell Raid program would show errors and sometimes drop the raid. Called ASUS and they thought the Southbridge was bad. Had it repaired and put it all back together still same problem.
Replaced the board with Gigabyte X58 UDR3 in rebuilding the computer. The first start up no second set of drives. On the Gigabyte board theres three controllers GA-Intel-Jmicron 6g on the GA controller raid. The cd rom drives on the intel controllers. The 2 other drives on the GA non 6gb ports. I said great i got another bad board or something. So in moving things around i hit the power cable for the 2 drives and they clicked like crazy. But they now showed up and worked badley but worked. I have a Ultra x3 1000 watt power supply with modular cables. Well the port for the cable on the PS really lose fit. So i used a regular 4pin 5volt with sata drive connectors. Started the computer up and everything is fine and no whinning or clicking noise.
I feel that the rail for the sata drive in the PS is no good or the port you plug the cable into is bad. Everything is fine now and no problems. No one ever thought to look at the PS because everything worked including the ATI X2 4800 thats needs tons of power. The computer is stable and the only problem i had was the clicking and hangups. The other board was fine all along. So i spent 200 dollars for nothing except i got usb 3.0 and 6gb HD connections that the rampage ii didnt have. I went from a 400 dollar board to a 200 dollar board with no really cool looking heat sinks and the lcd poster. And most of the software on the board and the creative X-fi MB edition was nice touch but stupid. Why couldnt they just give a full creative X-fi instead of just adding the electronics to the little PCIEX1 thingy.
I had a used power supply in the house that was a 800 watt PS. I could have saved my self allot of trouple by hooking that up. I would have found out it was the PS first place. So check the power cables on any whinning noises or hard drive clicking. Or if your computer hangs for no reason and you get HD errors.
NOTE: I have Observed that just replacing the SATA Power cable can recover your HDD from clicking noises and can recover from Windows/ Mac startup problem.
So, It's highly recommended to replace the SATA Power Cable 1st before you change your PSU (Power SUpply Unit).
Also, try to find out if anything causes any short. If any component or wire shorts then your psu turns off automatically also.
Health Information Technology
Health Information Technology
Health information technology (health IT) involves the exchange of health information in an electronic environment. Widespread use of health IT within the health care industry will improve the quality of health care, prevent medical errors, reduce health care costs, increase administrative efficiencies, decrease paperwork, and expand access to affordable health care. It is imperative that the privacy and security of electronic health information be ensured as this information is maintained and transmitted electronically.
The materials below are the HIPAA privacy components of the Privacy and Security Toolkit developed in conjunction with the Office of the National Coordinator. The Privacy and Security Toolkit implements the principles in The Nationwide Privacy and Security Framework for Electronic Exchange of Individually Identifiable Health Information(Privacy and Security Framework). These guidance documents discuss how the Privacy Rule can facilitate the electronic exchange of health information.
Concepts and Definitions
Types of Technology
Technological Innovations, Opportunities and Challenges
Health information technology (health IT) involves the exchange of health information in an electronic environment. Widespread use of health IT within the health care industry will improve the quality of health care, prevent medical errors, reduce health care costs, increase administrative efficiencies, decrease paperwork, and expand access to affordable health care. It is imperative that the privacy and security of electronic health information be ensured as this information is maintained and transmitted electronically.
The materials below are the HIPAA privacy components of the Privacy and Security Toolkit developed in conjunction with the Office of the National Coordinator. The Privacy and Security Toolkit implements the principles in The Nationwide Privacy and Security Framework for Electronic Exchange of Individually Identifiable Health Information(Privacy and Security Framework). These guidance documents discuss how the Privacy Rule can facilitate the electronic exchange of health information.
Health information technology (HIT) is information technology applied to health care. It provides the umbrella framework to describe the comprehensive management of health information across computerized systems and its secure exchange between consumers, providers, government and quality entities, and insurers. Health information technology (HIT) is in general increasingly viewed as the most promising tool for improving the overall quality, safety and efficiency of the health delivery system.[1] Broad and consistent utilization of HIT will [according to whom?]:
- Improve health care quality or effectiveness;
- Increase health care productivity or efficiency;
- Prevent medical errors and increase health care accuracy and procedural correctness;
- Reduce health care costs;
- Increase administrative efficiencies and healthcare work processes;
- Decrease paperwork and unproductive or idle work time;
- Extend real-time communications of health informatics among health care professionals; and
- Expand access to affordable care.
Risk-based regulatory framework for health IT September 4, 2013 the Health IT Policy Committee (HITPC) accepted and approved recommendations from the Food and Drug Administration Safety and Innovation Act (FDASIA) working group for a risk-based regulatory framework for health information technology.[2]The Food and Drug Administration (FDA), the Office of the National Coordinator for Health IT (ONC), and Federal Communications Commission (FCC) kicked off the FDASIA workgroup of the HITPC to provide stakeholder input into a report on a risk-based regulatory framework that promotes safety and innovation and reduces regulatory duplication, consistent with section 618 of FDASIA. This provision permitted the Secretary of Health and Human Services (HHS) to form a workgroup in order to obtain broad stakeholder input from across the health care, IT, patients and innovation spectrum. The FDA, ONC, and FCC actively participated in these discussions with stakeholders from across the health care, IT, patients and innovation spectrum.
HIMSS Good Informatics Practices-GIP is aligned with FDA risk-based regulatory framework for health information technology.[3] GIP development began in 2004 developing risk-based IT technical guidance.[4] Today the GIP peer-review and published modules are an excellent[peacock term] tool for educating Health IT professionals[5][not in citation given]
Interoperable HIT will improve individual patient care, but it will also bring many public health benefits including:
- Early detection of infectious disease outbreaks around the country;
- Improved tracking of chronic disease management; and
- Evaluation of health care based on value enabled by the collection of de-identified price and quality information that can be compared.
According to the article published by the Internal Journal of Medical Informatics,Health information sharing between patients and providers helps to improve diagnosis, promotes self care, and patients also know more information about their health. The use of electronic medical records (EMRs) is still scarce now but is increasing in Canada, American and British primary care. Healthcare information in EMRs are important sources for clinical, research, and policy questions. Health information privacy (HIP) and security has been a big concern for patients and providers. Studies in Europe evaluating electronic health information poses a threat to electronic medical records and exchange of personal information.[6]
What is health information technology (HIT)?
Health information technology (HIT) is the area of IT involving the design, development, creation, use and maintenance of information systems for the healthcare industry. Automated and interoperable healthcare information systems are expected to lower costs, improve efficiency and reduce error, while also providing better consumer care and service.
Health information technology (HIT) is the area of IT involving the design, development, creation, use and maintenance of information systems for the healthcare industry. Automated and interoperable healthcare information systems are expected to lower costs, improve efficiency and reduce error, while also providing better consumer care and service.
The electronic health record (EHR) is the central component of the health IT infrastructure. An EHR is an individual's official, digital health record and is shared among multiple facilities and agencies. The other essential elements of the HIT infrastructure are the electronic medical record (EMR), which is an individual's health record within a healthcare provider's facility; the personal health record (PHR), which is an individual's self-maintained health record; and a Regional Health Information Organization (RHIO), which oversees communications among the other elements and unifies them geographically.
Health information technology (HIT) is “the application of information processing involving both computer hardware and software that deals with the storage, retrieval, sharing, and use of health care information, data, and knowledge for communication and decision making”.[7] Technology is a broad concept that deals with a species' usage and knowledge of tools and crafts, and how it affects a species' ability to control and adapt to its environment. However, a strict definition is elusive; "technology" can refer to material objects of use to humanity, such as machines, hardware or utensils, but can also encompass broader themes, including systems, methods of organization, and techniques. For HIT, technology represents computers and communications attributes that can be networked to build systems for moving health information. Informatics is yet another integral aspect of HIT.
Informatics refers to the science of information, the practice of information processing, and the engineering of information systems. Informatics underlies the academic investigation and practitioner application of computing and communications technology to healthcare, health education, and biomedical research.Health informatics refers to the intersection of information science, computer science, and health care. Health informatics describes the use and sharing of information within the healthcare industry with contributions from computer science, mathematics, and psychology. It deals with the resources, devices, and methods required for optimizing the acquisition, storage, retrieval, and use of information in health and biomedicine. Health informatics tools include not only computers but also clinical guidelines, formal medical terminologies, and information and communication systems. Medical informatics, nursing informatics,public health informatics, pharmacy informatics, and translational bioinformatics are subdisciplines that inform health informatics from different disciplinary perspectives.[8] The processes and people of concern or study are the main variables.
Implementation of HIT
Implementation of HIT
The Institute of Medicine’s (2001) call for the use of electronic prescribing systems in all healthcare organizations by 2010 heightened the urgency to accelerate United States hospitals’ adoption of CPOE systems. In 2004, President Bush signed an Executive Order titled the President’s Health Information Technology Plan, which established a ten-year plan to develop and implement electronic medical record systems across the US to improve the efficiency and safety of care. According to a study by RAND Health, the US healthcare system could save more than $81 billion annually, reduce adverse healthcare events and improve the quality of care if it were to widely adopt health information technology.[9]
The American Recovery and Reinvestment Act, signed into law in 2009 under the Obama Administration, has provided approximately $19 billion in incentives for hospitals to shift from paper to electronic medical records. The American Recovery and Reinvestment Act has set aside $2 billion which will go towards programs developed by the National Coordinator and Secretary to help healthcare providers implement HIT and provide technical assistance through various regional centers. The other $17 billion in incentives comes from Medicare and Medicaid funding for those who adopt HIT before 2015. Healthcare providers who implement electronic records can receive up to $44,000 over four years in Medicare funding and $63,750 over six years in Medicaid funding. The sooner that healthcare providers adopt the system, the more funding they receive. Those who do not adopt electronic health record systems before 2015 do not receive any federal funding.[10]
While electronic health records have potentially many advantages in terms of providing efficient and safe care, recent reports have brought to light some challenges with implementing electronic health records. The most immediate barriers for widespread adoption of this technology have been the high initial cost of implementing the new technology and the time required for doctors to train and adapt to the new system. There have also been suspected cases of fraudulent billing, where hospitals inflate their billings to Medicare. Given that healthcare providers have not reached the deadline (2015) for adopting electronic health records, it is unclear what effects this policy will have long term.[11]
One approach to reducing the costs and promoting wider use is to develop open standards related to EHRs. In 2014 there was widespread interest in a newHL7 draft standard, Fast Healthcare Interoperability Resources (FHIR), which is designed to be open, extensible, and easier to implement, benefiting from modern web technologies.[12]
In a 2008 study about the adoption of technology in the United States, Furukawa, and colleagues classified applications for prescribing to include electronic medical records (EMR), clinical decision support (CDS), and computerized physician order entry (CPOE).[13] They further defined applications for dispensing to include bar-coding at medication dispensing (BarD), robot for medication dispensing (ROBOT), and automated dispensing machines (ADM). And, they defined applications for administration to include electronic medication administration records (EMAR) and bar-coding at medication administration (BarA).
♦Electronic Health Record (EHR)
Although frequently cited in the literature the Electronic health record (EHR), previously known as the Electronic medical record (EMR), there is no consensus about the definition.[14] However, there is consensus that EMRs can reduce several types of errors, including those related to prescription drugs, to preventive care, and to tests and procedures.[15] Recurring alerts remind clinicians of intervals for preventive care and track referrals and test results. Clinical guidelines for disease management have a demonstrated benefit when accessible within the electronic record during the process of treating the patient.[16] Advances in health informatics and widespread adoption of interoperable electronic health records promise access to a patient's records at any health care site. A 2005 report noted that medical practices in the United States are encountering barriers to adopting an EHR system, such as training, costs and complexity, but the adoption rate continues to rise (see chart to right).[17] Since 2002, theNational Health Service of the United Kingdom has placed emphasis on introducing computers into healthcare. As of 2005, one of the largest projects for a national EHR is by the National Health Service (NHS) in the United Kingdom. The goal of the NHS is to have 60,000,000 patients with a centralized electronic health record by 2010. The plan involves a gradual roll-out commencing May 2006, providing general practices in England access to the National Programme for IT (NPfIT), the NHS component of which is known as the "Connecting for Health Programme".[18] However, recent surveys have shown physicians' deficiencies in understanding the patient safety features of the NPfIT-approved software.[19]
A main problem in HIT adoption is mainly seen by physicians, an important stakeholder to the process of EHR. The Thorn et al. article, elicited that emergency physicians noticed that health information exchange disrupted workflow and was less desirable to use, even though the main goal of EHR is improving coordination of care. The problem was seen that exchanges did not address the needs of end users, e.g. simplicity, user-friendly interface, and speed of systems.[20] The same finding was seen in an earlier article with the focus on CPOE and physician resistance to its use, Bhattacherjee et al.[21]
♦Clinical point of care technology
♦Computerized Provider (Physician) Order Entry (CPOE)
Prescribing errors are the largest identified source of preventable errors in hospitals. A 2006 report by the Institute of Medicine estimated that a hospitalized patient is exposed to a medication error each day of his or her stay.[22] Computerized provider order entry (CPOE), formerly called Computer physician order entry, can reduce total medication error rates by 80%, and adverse (serious with harm to patient) errors by 55%.[23] A 2004 survey by found that 16% of US clinics, hospitals and medical practices are expected to be utilizing CPOE within 2 years.[24] In addition to electronic prescribing, a standardized bar codesystem for dispensing drugs could prevent a quarter of drug errors.[22] Consumer information about the risks of the drugs and improved drug packaging (clear labels, avoiding similar drug names and dosage reminders) are other error-proofing measures. Despite ample evidence of the potential to reduce medication errors, competing systems of barcoding and electronic prescribing have slowed adoption of this technology by doctors and hospitals in the United States, due to concern with interoperability and compliance with future national standards.[25] Such concerns are not inconsequential; standards for electronic prescribingfor Medicare Part D conflict with regulations in many US states.[22] And, aside from regulatory concerns, for the small-practice physician, utilizing CPOE requires a major change in practice work flow and an additional investment of time. Many physicians are not full-time hospital staff; entering orders for their hospitalized patients means taking time away from scheduled patients.[26]
Handwritten reports or notes, manual order entry, non-standard abbreviations and poor legibility lead to substantial errors and injuries, according to the Institute of Medicine (2000) report. The follow-up IOM (2004) report, Crossing the quality chasm: A new health system for the 21st century, advised rapid adoption of electronic patient records, electronic medication ordering, with computer- and internet-based information systems to support clinical decisions.[27]However, many system implementations have experienced costly failures.[28] Furthermore, there is evidence that CPOE may actually contribute to some types of adverse events and other medical errors.[29] For example, the period immediately following CPOE implementation resulted in significant increases in reported adverse drug events in at least one study,[30] and evidence of other errors have been reported.[23][31][32] Collectively, these reported adverse events describe phenomena related to the disruption of the complex adaptive system resulting from poorly implemented or inadequately planned technological innovation.
Technological Iatrogenesis
Technological Iatrogenesis
Technology may introduce new sources of error[33][34] Technologically induced errors are significant and increasingly more evident in care delivery systems. Terms to describe this new area of error production include the label technological iatrogenesis[35] for the process and e-iatrogenic[36] for the individual error. The sources for these errors include:
- Prescriber and staff inexperience may lead to a false sense of security; that when technology suggests a course of action, errors are avoided.
- Shortcut or default selections can override non-standard medication regimens for elderly or underweight patients, resulting in toxic doses.
- CPOE and automated drug dispensing was identified as a cause of error by 84% of over 500 health care facilities participating in a surveillance system by the United States Pharmacopoeia.[37]
- Irrelevant or frequent warnings can interrupt work flow.
Healthcare information technology can also result in iatrogenesis if design and engineering are substandard, as illustrated in a 14-part detailed analysis done at the University of Sydney.[38]
Health Information
Health Information
- General Health
- Drugs & Supplements
- Specific Populations
- Genetics
- Environmental Health & Toxicology
- Clinical Trials
- Biomedical Literature
MedlinePlus
- Over 900 health topics
- Interactive tutorials
- A medical encyclopedia with images
- Drug and supplements information
- Latest health news
- Surgery, anatomy and news videos
- Guidance for evaluating internet health information
- Population-specific health information
DailyMed
A directory of Food and Drug Administration (FDA) drug labels.Dietary Supplements Labels Database
A database with label information for thousands of brand-name dietary supplements.Drug Information Portal
A portal that provides quick access to high quality drug information.Pillbox
A resource that combines high-resolution images of tablets and capsules with appearance information to enable users to visually search for and identify an unknown solid dosage pharmaceutical.
Specific Populations
Minority Health Information Outreach
A guide to programs, projects, and other resources related to specific minority populations.NIHSeniorHealth
A Web site designed to meet the needs of older adults. Seniors and caregivers can find information on selected topics in an easy-to-read format.Women's Health Resources
A Web portal presenting topics that pertain to women's health collected to support the mission of the NIH Office of Research on Women's Health.
GeneEd
A safe and useful resource for students and teachers in grades 9 - 12 to learn genetics.Genetics Home Reference (GHR)
Information about genetic conditions and the genes responsible for those conditions. Includes descriptions of the symptoms, diagnostic process, and treatment options.
More about GHR (Fact Sheet) | Help Me Understand Genetics
Haz-Map
Links jobs and hazardous tasks with occupational diseases and their symptoms.Household Products Database
Information on the health effects of common household products under your sink, in the garage, in the bathroom and on the laundry room shelf.TOXMAP
Maps of hazardous chemicals with links to related health resources.ToxMystery
Interactive game for 7-11 years olds with lessons about household chemical hazards.Tox Town
An interactive guide about how the environment, chemicals and toxic substances affect human health.
Tox Town en español
AIDSinfo
A central resource for current information on clinical trials for AIDS patients, federally approved HIV treatment and prevention guidelines.ClinicalTrials.gov
Provides the public information about clinical trials and opportunities to participate in the evaluation of new treatments and drugs.
More about ClinicalTrials.gov (Fact Sheet) | FAQs
Also see: Clinical Alerts and Advisories
MEDLINE/PubMed - Biomedical Journal Literature
Provides access to over 18 million references from 5,500 biomedical journals. Many of these references link to abstracts and in some cases, the full text of articles.
15 Fantastic Books on Social Marketing
15 Must Read Social Media Marketing Books
1. Youtility: Why Smart Marketing Is about Help Not Hype
Summary: The difference between helping and selling is just two letters, but those two letters make all the difference.
What if - faced with more competition than ever before - you stopped trying to be amazing, and just started being useful?
Jay Baer's Youtility offers a new business approach that cuts through the clutter: marketing that is truly, inherently useful. If you sell something, you make a customer today, but if you genuinely help someone, you create a customer for life.
Drawing from real examples of companies who are practicing Youtility as well as his experience helping more than seven hundred brands improve their marketing strategy, Baer provides a groundbreaking plan for using information and helpfulness to transform the relationship between companies and customers.
See why Jay Baer's Youtility framework is now a standard part of the marketing framework in many of the world's leading companies, powers the marketing approach of thousands of small businesses, and is part of the curriculum of dozens of college and university business
2. The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing, and Online Media to Reach Buyers Directly
Summary: For marketers, The New Rules of Marketing and PR shows you how to leverage the potential that Web-based communication offers your business. Finally, you can speak directly to customers and buyers, establishing a personal link with the people who make your business work. This one-of-a-kind guide includes a step-by-step action plan for harnessing the power of the Internet to create compelling messages, get them in front of customers, and lead those customers into the buying process.
3. Audience: Marketing in the Age of Subscribers, Fans and Followers
Summary: Every company needs audiences to survive. They are where you find new customers and develop more profitable relationships. And yet, most companies today treat their email, mobile, and social media audiences like afterthoughts instead of the corporate assets they are.
With AUDIENCE, Jeff Rohrs seeks to change this dynamic through adoption of The Audience Imperative. This powerful mandate challenges all companies to use their paid, owned, and earned media to not only sell in the short-term but also increase the size, engagement, and value of their proprietary audiences over the long-term.
As content marketing professionals have discovered, the days of “build it and they will come” are long gone. If you’re looking for a way to gain a lasting advantage over your competition, look no further and start building your email, Facebook, Google, Instagram, mobile app, SMS, Twitter, website, and YouTube audiences to last.
4. 500 Social Media Marketing Tips: Essential Advice, Hints and Strategy for Business: Facebook, Twitter, Pinterest, Google+, YouTube, Instagram, LinkedIn, and More!
Summary: Struggling With Social Media Marketing?
Few likes on your company's Facebook page? Not seeing social media ROI? Unsure of how to make the most of social media marketing, or even where to start? 500 Social Media Marketing Tips can help! This book is your guide to social media success for business, featuring hundreds of actionable strategies for Facebook, Twitter, Pinterest, Google+, YouTube, LinkedIn, Snapchat, Vine, and more! Each tip will guide you to establishing a strong brand presence on social media, attracting and engaging with loyal customers, and increasing web traffic and sales.
The Perfect "By Your Side" Guide For Busy Lives - See the Benefits in Minutes
Unlike most educational books, 500 Social Media Marketing Tips' practical layout and concise instructions ensure that you'll take away something valuable every time you read, whether it's 5 minutes at your desk, half an hour on your commute, or all day at the weekend!
Social Media Marketing Facts - Your Customers Are There!
As of January 2014, 74% of online adults in North America used social networking sites, and that number leaps to 89% for the 18-29 age range (PewInternet).
Annual social commerce sales are predicted to climb to over $30 billion by the end of 2017 (Digitas).
Social media users are willing to pay a 21% premium for brands that deliver great service through social networks (Media Bistro).
77% of businesses have acquired new customers through Facebook marketing alone (Marketing Charts).
97% of marketers agree that effective social media marketing provides benefits and value to their business (eMarketer).
Bonus! Free Design Templates and 200+ Free Social Media Video Tutorials
Readers of 500 Social Media Marketing Tips gain FREE access to 10 expertly-crafted social media design templates for profiles including Facebook, Twitter, and Google+. The book is also supported by over 200 FREE step-by-step social media video tutorials on YouTube, and Andrew's blog, where you'll find a growing collection of real-world case studies.
Ready to Kick Start Your Social Media Marketing?
Join over 50,000 people just like you who are already using 500 Social Media Marketing Tips to make the most of everything that the world of social media has to offer your business. Why spend thousands on a consultant when you can harbor the power of social
5. Tribes: We Need You to Lead Us
Summary: A tribe is any group of people, large or small, who are connected to one another, a leader, and an idea. For millions of years, humans have joined tribes, be they religious, ethnic, political, or even musical (think of the Deadheads). It’s our nature. Now the Internet has eliminated the barriers of geography, cost, and time. All those blogs and social networking sites are helping existing tribes get bigger and enabling new tribes to be born―groups of ten or ten million who care about a political campaign, or a new way to fight global warming.
Who is going to lead all these tribes? The Web can do amazing things, but it can’t provide leadership. That still has to come from individuals―people just like you who have passion about something. Anyone who wants to make a difference now has the tools at their fingertips.
If you think leadership is for other people, think again―leaders come in surprising packages. Ignore an opportunity to lead and you risk turning into a “sheepwalker”―someone who fights to protect the status quo at all costs, never asking if obedience is doing you (or your organization) any good. Sheepwalkers don’t do very well these days.
Tribes will make you think (really think) about the opportunities for leading your fellow employees, customers, investors, believers, hobbyists, readers…. It's not easy, but it's easier than you probably imagine.
6. The Art of Social Media: Power Tips for Power Users
Summary: By now it's clear that whether you're promoting a business, a product, or yourself, social media is near the top of what determines your success or failure. And there are countless pundits, authors, and consultants eager to advise you.
But there’s no one quite like Guy Kawasaki, the legendary former chief evangelist for Apple and one of the pioneers of business blogging, tweeting, Facebooking, Tumbling, and much, much more. Now Guy has teamed up with Peg Fitzpatrick, who he says is the best social-media person he’s ever met, to offer The Art of Social Media—the one essential guide you need to get the most bang for your time, effort, and money.
With over one hundred practical tips, tricks, and insights, Guy and Peg present a bottom-up strategy to produce a focused, thorough, and compelling presence on the most popular social-media platforms. They guide you through steps to build your foundation, amass your digital assets, optimize your profile, attract more followers, and effectively integrate social media and blogging.
For beginners overwhelmed by too many choices as well as seasoned professionals eager to improve their game, The Art of Social Media is full of tactics that have been proven to work in the real world. Or as Guy puts it, “great stuff, no fluff.”
7. Platform: Get Noticed in a Noisy World
Summary: Isn’t a great product enough? Shouldn’t it be able to stand on its own? When there were three TV channels and two kinds of toothpaste, quality alone could sell itself. But in a global economy crowded with millions of competitors, quality is just the beginning. The real challenge is getting the attention of those who might buy your product or service. Two little words have combined to make this easier, less expensive, and more possible than ever: social media. Websites, blogs, apps, and social networks ― used in concert and with savvy ― can connect you with a global audience. No gatekeepers. No massive fees. Michael Hyatt knows from experience. An author, agent, and publisher for more than thirty years, he has spent the past eight years creating an online following that numbers in the hundreds of thousands ― all while leading the largest inspirational publisher in the world. But a flashy website is not a platform. A Facebook page joins millions just like it. Creating an effective platform is the key to success, but it is not simple. In Platform, Hyatt condenses his expert knowledge into step-by-step plans for building your own virtual stage, including: • Proven strategies • Easy-to-follow formulas • Practical guidance You don’t need a separate book to explain each application, each decision. You just need one book that distills it all into clear, proven paths. You just need Platform.
8. Likeable Social Media: How to Delight Your Customers, Create an Irresistible Brand, and Be Generally Amazing on Facebook (And Other Social Networks)
Summary: A friend's recommendation is more powerful than any advertisement. In the world of Facebook, Twitter, and beyond, that recommendation can travel farther and faster than ever before.
Likeable Social Media helps you harness the power of word-of-mouth marketing to transform your business. Listen to your customers and prospects. Deliver value, excitement, and surprise. And most important, learn how to truly engage your customers and help them spread the word.
Praise for Likeable Social Media:
Dave Kerpen's insights and clear, how-to instructions on building brand popularity by truly engaging with customers on Facebook, Twitter, and the many other social media platforms are nothing short of brilliant.
Jim McCann, founder of 1-800-FLOWERS.COM and Celebrations.com
Alas, common sense is not so common. Dave takes you on a (sadly, much needed) guided tour of how to be human in a digital world.
Seth Godin, author of Poke the Box
Likeable Social Media cuts through the marketing jargon and technical detail to give you what you really need to make sense of this rapidly changing world of digital marketing and communications. Being human — being likeable — will get you far.
Scott Monty, Global Digital Communications, Ford Motor Company
Dave gives you what you need: Practical, specific how-to advice to get people talking about you.
9. Welcome to the Funnel: Proven Tactics to Turn Your Social and Content Marketing up to 11
Summary: Raising brand awareness, building trust, establishing credibility, and ultimately driving revenue, that’s what the top of the funnel is all about. It can be a marketer’s “Paradise City”, but without focus, it can quickly become overwhelming. The one-two punch of social media and content marketing is a vital part of any successfully integrated marketing approach. If you are not pairing these two powerhouses together then you are simply missing opportunities to grow your business.
The tactics and strategies in this book have come together through a tremendous amount of research, trial and error, expert input, and real world applications. From startups to enterprise—what’s included here works across the board and can very quickly make an impact.
Just like your favorite double album, this book is separated into four sides, each one addressing a different aspect of Content and Social:
• Content – Why marketers need to change their mentality from creating more content, to more relevant content and three practical ways to create content that delivers a face-melting return on investment.
• Social – Using social to build awareness, trust and drive high quality leads.
• All Together Now – What the future holds for content and social and what it means for marketers.
• The Credits – The essential resources you need to stay on top of trends in content and social media.
No frills, no fluff, just useful, practical tactics, strategies and lessons from one modern marketer to another, with a touch or rock n roll flare.
10. Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business
Summary: The guide to creating engaging web content and building a loyal following, revised and updated
Blogs, YouTube, Facebook, Twitter, Google+, and other platforms are giving everyone a "voice," including organizations and their customers. So how do you create the stories, videos, and blog posts that cultivate fans, arouse passion for your products or services, and ignite your business? Content Rules equips you for online success as a one-stop source on the art and science of developing content that people care about. This coverage is interwoven with case studies of companies successfully spreading their ideas online—and using them to establish credibility and build a loyal customer base.
Find an authentic "voice" and craft bold content that will resonate with prospects and buyers and encourage them to share it with others
Leverage social media and social tools to get your content and ideas distributed as widely as possible
Understand why you are generating content—getting to the meat of your message in practical, commonsense language, and defining the goals of your content strategy
Write in a way that powerfully communicates your service, product, or message across various Web mediums
Boost your online presence and engage with customers and prospects like never before with Content Rules.
1. Youtility: Why Smart Marketing Is about Help Not Hype
Summary: The difference between helping and selling is just two letters, but those two letters make all the difference.
What if - faced with more competition than ever before - you stopped trying to be amazing, and just started being useful?
Jay Baer's Youtility offers a new business approach that cuts through the clutter: marketing that is truly, inherently useful. If you sell something, you make a customer today, but if you genuinely help someone, you create a customer for life.
Drawing from real examples of companies who are practicing Youtility as well as his experience helping more than seven hundred brands improve their marketing strategy, Baer provides a groundbreaking plan for using information and helpfulness to transform the relationship between companies and customers.
See why Jay Baer's Youtility framework is now a standard part of the marketing framework in many of the world's leading companies, powers the marketing approach of thousands of small businesses, and is part of the curriculum of dozens of college and university business
2. The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing, and Online Media to Reach Buyers Directly
Summary: For marketers, The New Rules of Marketing and PR shows you how to leverage the potential that Web-based communication offers your business. Finally, you can speak directly to customers and buyers, establishing a personal link with the people who make your business work. This one-of-a-kind guide includes a step-by-step action plan for harnessing the power of the Internet to create compelling messages, get them in front of customers, and lead those customers into the buying process.
3. Audience: Marketing in the Age of Subscribers, Fans and Followers
Summary: Every company needs audiences to survive. They are where you find new customers and develop more profitable relationships. And yet, most companies today treat their email, mobile, and social media audiences like afterthoughts instead of the corporate assets they are.
With AUDIENCE, Jeff Rohrs seeks to change this dynamic through adoption of The Audience Imperative. This powerful mandate challenges all companies to use their paid, owned, and earned media to not only sell in the short-term but also increase the size, engagement, and value of their proprietary audiences over the long-term.
As content marketing professionals have discovered, the days of “build it and they will come” are long gone. If you’re looking for a way to gain a lasting advantage over your competition, look no further and start building your email, Facebook, Google, Instagram, mobile app, SMS, Twitter, website, and YouTube audiences to last.
4. 500 Social Media Marketing Tips: Essential Advice, Hints and Strategy for Business: Facebook, Twitter, Pinterest, Google+, YouTube, Instagram, LinkedIn, and More!
Summary: Struggling With Social Media Marketing?
Few likes on your company's Facebook page? Not seeing social media ROI? Unsure of how to make the most of social media marketing, or even where to start? 500 Social Media Marketing Tips can help! This book is your guide to social media success for business, featuring hundreds of actionable strategies for Facebook, Twitter, Pinterest, Google+, YouTube, LinkedIn, Snapchat, Vine, and more! Each tip will guide you to establishing a strong brand presence on social media, attracting and engaging with loyal customers, and increasing web traffic and sales.
The Perfect "By Your Side" Guide For Busy Lives - See the Benefits in Minutes
Unlike most educational books, 500 Social Media Marketing Tips' practical layout and concise instructions ensure that you'll take away something valuable every time you read, whether it's 5 minutes at your desk, half an hour on your commute, or all day at the weekend!
Social Media Marketing Facts - Your Customers Are There!
As of January 2014, 74% of online adults in North America used social networking sites, and that number leaps to 89% for the 18-29 age range (PewInternet).
Annual social commerce sales are predicted to climb to over $30 billion by the end of 2017 (Digitas).
Social media users are willing to pay a 21% premium for brands that deliver great service through social networks (Media Bistro).
77% of businesses have acquired new customers through Facebook marketing alone (Marketing Charts).
97% of marketers agree that effective social media marketing provides benefits and value to their business (eMarketer).
Bonus! Free Design Templates and 200+ Free Social Media Video Tutorials
Readers of 500 Social Media Marketing Tips gain FREE access to 10 expertly-crafted social media design templates for profiles including Facebook, Twitter, and Google+. The book is also supported by over 200 FREE step-by-step social media video tutorials on YouTube, and Andrew's blog, where you'll find a growing collection of real-world case studies.
Ready to Kick Start Your Social Media Marketing?
Join over 50,000 people just like you who are already using 500 Social Media Marketing Tips to make the most of everything that the world of social media has to offer your business. Why spend thousands on a consultant when you can harbor the power of social
5. Tribes: We Need You to Lead Us
Summary: A tribe is any group of people, large or small, who are connected to one another, a leader, and an idea. For millions of years, humans have joined tribes, be they religious, ethnic, political, or even musical (think of the Deadheads). It’s our nature. Now the Internet has eliminated the barriers of geography, cost, and time. All those blogs and social networking sites are helping existing tribes get bigger and enabling new tribes to be born―groups of ten or ten million who care about a political campaign, or a new way to fight global warming.
Who is going to lead all these tribes? The Web can do amazing things, but it can’t provide leadership. That still has to come from individuals―people just like you who have passion about something. Anyone who wants to make a difference now has the tools at their fingertips.
If you think leadership is for other people, think again―leaders come in surprising packages. Ignore an opportunity to lead and you risk turning into a “sheepwalker”―someone who fights to protect the status quo at all costs, never asking if obedience is doing you (or your organization) any good. Sheepwalkers don’t do very well these days.
Tribes will make you think (really think) about the opportunities for leading your fellow employees, customers, investors, believers, hobbyists, readers…. It's not easy, but it's easier than you probably imagine.
6. The Art of Social Media: Power Tips for Power Users
Summary: By now it's clear that whether you're promoting a business, a product, or yourself, social media is near the top of what determines your success or failure. And there are countless pundits, authors, and consultants eager to advise you.
But there’s no one quite like Guy Kawasaki, the legendary former chief evangelist for Apple and one of the pioneers of business blogging, tweeting, Facebooking, Tumbling, and much, much more. Now Guy has teamed up with Peg Fitzpatrick, who he says is the best social-media person he’s ever met, to offer The Art of Social Media—the one essential guide you need to get the most bang for your time, effort, and money.
With over one hundred practical tips, tricks, and insights, Guy and Peg present a bottom-up strategy to produce a focused, thorough, and compelling presence on the most popular social-media platforms. They guide you through steps to build your foundation, amass your digital assets, optimize your profile, attract more followers, and effectively integrate social media and blogging.
For beginners overwhelmed by too many choices as well as seasoned professionals eager to improve their game, The Art of Social Media is full of tactics that have been proven to work in the real world. Or as Guy puts it, “great stuff, no fluff.”
7. Platform: Get Noticed in a Noisy World
Summary: Isn’t a great product enough? Shouldn’t it be able to stand on its own? When there were three TV channels and two kinds of toothpaste, quality alone could sell itself. But in a global economy crowded with millions of competitors, quality is just the beginning. The real challenge is getting the attention of those who might buy your product or service. Two little words have combined to make this easier, less expensive, and more possible than ever: social media. Websites, blogs, apps, and social networks ― used in concert and with savvy ― can connect you with a global audience. No gatekeepers. No massive fees. Michael Hyatt knows from experience. An author, agent, and publisher for more than thirty years, he has spent the past eight years creating an online following that numbers in the hundreds of thousands ― all while leading the largest inspirational publisher in the world. But a flashy website is not a platform. A Facebook page joins millions just like it. Creating an effective platform is the key to success, but it is not simple. In Platform, Hyatt condenses his expert knowledge into step-by-step plans for building your own virtual stage, including: • Proven strategies • Easy-to-follow formulas • Practical guidance You don’t need a separate book to explain each application, each decision. You just need one book that distills it all into clear, proven paths. You just need Platform.
8. Likeable Social Media: How to Delight Your Customers, Create an Irresistible Brand, and Be Generally Amazing on Facebook (And Other Social Networks)
Summary: A friend's recommendation is more powerful than any advertisement. In the world of Facebook, Twitter, and beyond, that recommendation can travel farther and faster than ever before.
Likeable Social Media helps you harness the power of word-of-mouth marketing to transform your business. Listen to your customers and prospects. Deliver value, excitement, and surprise. And most important, learn how to truly engage your customers and help them spread the word.
Praise for Likeable Social Media:
Dave Kerpen's insights and clear, how-to instructions on building brand popularity by truly engaging with customers on Facebook, Twitter, and the many other social media platforms are nothing short of brilliant.
Jim McCann, founder of 1-800-FLOWERS.COM and Celebrations.com
Alas, common sense is not so common. Dave takes you on a (sadly, much needed) guided tour of how to be human in a digital world.
Seth Godin, author of Poke the Box
Likeable Social Media cuts through the marketing jargon and technical detail to give you what you really need to make sense of this rapidly changing world of digital marketing and communications. Being human — being likeable — will get you far.
Scott Monty, Global Digital Communications, Ford Motor Company
Dave gives you what you need: Practical, specific how-to advice to get people talking about you.
9. Welcome to the Funnel: Proven Tactics to Turn Your Social and Content Marketing up to 11
Summary: Raising brand awareness, building trust, establishing credibility, and ultimately driving revenue, that’s what the top of the funnel is all about. It can be a marketer’s “Paradise City”, but without focus, it can quickly become overwhelming. The one-two punch of social media and content marketing is a vital part of any successfully integrated marketing approach. If you are not pairing these two powerhouses together then you are simply missing opportunities to grow your business.
The tactics and strategies in this book have come together through a tremendous amount of research, trial and error, expert input, and real world applications. From startups to enterprise—what’s included here works across the board and can very quickly make an impact.
Just like your favorite double album, this book is separated into four sides, each one addressing a different aspect of Content and Social:
• Content – Why marketers need to change their mentality from creating more content, to more relevant content and three practical ways to create content that delivers a face-melting return on investment.
• Social – Using social to build awareness, trust and drive high quality leads.
• All Together Now – What the future holds for content and social and what it means for marketers.
• The Credits – The essential resources you need to stay on top of trends in content and social media.
No frills, no fluff, just useful, practical tactics, strategies and lessons from one modern marketer to another, with a touch or rock n roll flare.
10. Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business
Summary: The guide to creating engaging web content and building a loyal following, revised and updated
Blogs, YouTube, Facebook, Twitter, Google+, and other platforms are giving everyone a "voice," including organizations and their customers. So how do you create the stories, videos, and blog posts that cultivate fans, arouse passion for your products or services, and ignite your business? Content Rules equips you for online success as a one-stop source on the art and science of developing content that people care about. This coverage is interwoven with case studies of companies successfully spreading their ideas online—and using them to establish credibility and build a loyal customer base.
Find an authentic "voice" and craft bold content that will resonate with prospects and buyers and encourage them to share it with others
Leverage social media and social tools to get your content and ideas distributed as widely as possible
Understand why you are generating content—getting to the meat of your message in practical, commonsense language, and defining the goals of your content strategy
Write in a way that powerfully communicates your service, product, or message across various Web mediums
Boost your online presence and engage with customers and prospects like never before with Content Rules.
11. Social Media Explained: Untangling the World's Most Misunderstood Business Trend
Summary: The best-selling social media book of 2014! Too busy to spend hours trying to learn the fundamentals of social media marketing? This is the book for you! Mark Schaefer, author of the best-selling books "Return On Influence" and "The Tao of Twitter" unravels the most misunderstood and confusing business trend in this fun and easy-to-read book. "Social Media Explained" explores the fundamental strategies and answers the biggest questions every business professional needs to answer before diving into a social media initiative! This is the MUST-HAVE guide for understanding the sociological and psychological drivers that make social media marketing work.
12. Epic Content Marketing: How to Tell a Different Story, Break through the Clutter, and Win More Customers by Marketing Less
Summary: NAMED one of 5 MUST-READ BUSINESS BOOKS BY FORTUNE MAGAZINE
Publishing is the NEW MARKETING.
How do you cut through the noise, commotion, and bad information that is right now cluttering up your customers' digital space?
Epic Content Marketing.
One of the world's leading experts on content marketing, Joe Pulizzi explains how to draw prospects and customers in by creating information and content they actually want to engage with. No longer can we interrupt our customers with mediocre content (and sales messages) our customers don't care about.
"Epic Content Marketing" takes you step by step through the process of developing stories that inform and entertain and compel customers to act--without actually telling them to. Epic content, distributed to the right person at the right time, is how to truly capture the hearts and minds of customers. It's how to position your business as a trusted expert in its industry. It's what customers share and talk about.
Once we hook customers in with epic content, they reward us by sending our sales through the roof.
Epic Content Marketing provides everything you need to:
* Determine what your content niche should be to attract and retain customers
* Discover and develop your content marketing mission statement
* Set up a process for creating and curating epic content
* Learn how to leverage social and email channels to create--and grow--your audience
* Measure the performance of your content--and increase your content marketing budget
With in-depth case studies of how John Deere, LEGO, Coca-Cola, and other leading corporations are using content to drive epic sales, this groundbreaking guide gives you all the tools to start creating and disseminating content that leads directly to greater profits and growth.
Whether you're the CMO of a Fortune 500, a digital marketer, or entrepreneur, "Epic Content Marketing" gives you the tools you need to vanquish the competition. Start your epic journey now!
13. Global Content Marketing: How to Create Great Content, Reach More Customers, and Build a Worldwide Marketing Strategy that Works
Summary: Engage Customers Around the World with Cross-Regional Content Marketing
Technology has virtually erased national borders, forever transforming the way we reach and engage customers, as well as the way we search for and consume content. Global Content Marketing takes you step-by-step through the process of creating and refining your strategies to meet this new reality.
LEARN HOW TO:
Create content that engages people--regardless of their country and culture
Identify key actions and strategies to apply to your projects
Connect "dots" that others don't see and connect them in ways you never thought of before
"Content marketing across geographies is a diff erent animal. In this smart, practical, and authoritative book, Pam Didner has tamed this animal for all of us." -- DOUG KESSLER, Creative Director, Velocity
"A valuable guide to developing and distributing your global content effectively." -- NANCY BHAGAT, former VP, Global Marketing Strategy, Intel, and current Divisional CMO, TE Connectivity
"This book is the blueprint for engineering a modern scalable content marketing operation." -- PAWAN DESHPANDE, CEO, Curata
“Finally the book that explores all critical aspects of global content marketing! Whether you are a small business or a Fortune 500 company, it is essential to understand the 4P’s developed by Pam Didner. Read it and take your content strategy to the whole new level." -- EKATERINA WALTER, author of Think Like Zuck and coauthor of The Power of Visual Storytelling
14. Optimize: How to Attract and Engage More Customers by Integrating SEO, Social Media, and Content Marketing
Summary: Attract, engage, and inspire your customers with an "Optimize and Socialize" content marketing strategy.
Optimize is designed to give listeners a practical approach to integrating search and social media optimization with content marketing to boost relevance, visibility, and customer engagement. Companies, large and small, will benefit from the practical planning and creative content marketing tactics in this audiobook that have been proven to increase online performance across marketing, public relations, and customer service. Learn to incorporate essential content optimization and social media engagement principles thereby increasing their ability to acquire and engage relevant customers online. Optimize provides insights from Lee Odden, one of the leading authorities on Content and Online Marketing.
This audiobook explains how to:
― Create a blueprint for integrated search, social media and content marketing strategy
― Determine which creative tactics will provide the best results for your company
― Implement search and social optimization holistically in the organization
― Measure the business value of optimized and socialized content marketing
― Develop guidelines, processes and training to scale online marketing success
Optimize offers a tested approach for a customer-centric and adaptive online marketing strategy that incorporates the best of content, social media marketing, and search engine optimization tactics.
15. Social Media Mastery (Updated for 2015): 75+ Tips to Help you Expand your Reach, Build your Platform, and Establish your Online Authority (Daily Actions)
Summary: LEARN:
Learn the ins and outs of the major social media platforms, including major sites such as Facebook, YouTube, Vimeo, Google+, Twitter, LinkedIn, Pinterest, Instagram, Reddit, Scribd, Slideshare, Evernote, TripAdvisor, and Academia.edu. Learn how to establish a social media strategy in line with your goals, organize it all with Evernote, and how to market your content based on your product, service, or credentials. Fire up your brand via social media, Kindle ebooks, or podcasts using this guide.
Learn how to integrate your social media accounts, embed content into profiles, build out your YouTube and Vimeo channels, maximize your Pinterest boards, use Facebook Graph Search, insert social plugins to your blog, and interact within groups to build dynamic connections.
DEVELOP:
Develop your social media skills with the help of step-by-step explanations and videos. Discover how to host webinars, increase your search engine optimization, and conduct effective searches in social media platforms for market research.
EXPAND:
Expand your knowledge of blogging, blogging platforms (such as WordPress), and content curation. Explore your options with podcasting, delivering an eCourse, or writing an eBook.
UNDERSTAND:
Understand the social ethos of social media, how to engage others in the social environment that expands the reach of your content and your brand, and why some platforms are more difficult to integrate into than others.
BONUS
Readers of the book have access to How To Videos that can show how to:
- Set up a Facebook Fan Page
- Create a Google+ Business Page
- Optimize a YouTube One Channel Account
- Establish a Pinterest Business Account and organize pins
- Embed documents from Scribd into LinkedIn
- Embed Facebook Like Boxes into a Blog
- Get started with Evernote
...and more!
Read the rest of the Daily Actions Series:
Social Media Mastery (A Daily Actions Guide)
Social Networking Success (A Daily Actions Guide)
Work Smarter, Play Longer (A Daily Actions Guide)
Summary: The best-selling social media book of 2014! Too busy to spend hours trying to learn the fundamentals of social media marketing? This is the book for you! Mark Schaefer, author of the best-selling books "Return On Influence" and "The Tao of Twitter" unravels the most misunderstood and confusing business trend in this fun and easy-to-read book. "Social Media Explained" explores the fundamental strategies and answers the biggest questions every business professional needs to answer before diving into a social media initiative! This is the MUST-HAVE guide for understanding the sociological and psychological drivers that make social media marketing work.
12. Epic Content Marketing: How to Tell a Different Story, Break through the Clutter, and Win More Customers by Marketing Less
Summary: NAMED one of 5 MUST-READ BUSINESS BOOKS BY FORTUNE MAGAZINE
Publishing is the NEW MARKETING.
How do you cut through the noise, commotion, and bad information that is right now cluttering up your customers' digital space?
Epic Content Marketing.
One of the world's leading experts on content marketing, Joe Pulizzi explains how to draw prospects and customers in by creating information and content they actually want to engage with. No longer can we interrupt our customers with mediocre content (and sales messages) our customers don't care about.
"Epic Content Marketing" takes you step by step through the process of developing stories that inform and entertain and compel customers to act--without actually telling them to. Epic content, distributed to the right person at the right time, is how to truly capture the hearts and minds of customers. It's how to position your business as a trusted expert in its industry. It's what customers share and talk about.
Once we hook customers in with epic content, they reward us by sending our sales through the roof.
Epic Content Marketing provides everything you need to:
* Determine what your content niche should be to attract and retain customers
* Discover and develop your content marketing mission statement
* Set up a process for creating and curating epic content
* Learn how to leverage social and email channels to create--and grow--your audience
* Measure the performance of your content--and increase your content marketing budget
With in-depth case studies of how John Deere, LEGO, Coca-Cola, and other leading corporations are using content to drive epic sales, this groundbreaking guide gives you all the tools to start creating and disseminating content that leads directly to greater profits and growth.
Whether you're the CMO of a Fortune 500, a digital marketer, or entrepreneur, "Epic Content Marketing" gives you the tools you need to vanquish the competition. Start your epic journey now!
13. Global Content Marketing: How to Create Great Content, Reach More Customers, and Build a Worldwide Marketing Strategy that Works
Summary: Engage Customers Around the World with Cross-Regional Content Marketing
Technology has virtually erased national borders, forever transforming the way we reach and engage customers, as well as the way we search for and consume content. Global Content Marketing takes you step-by-step through the process of creating and refining your strategies to meet this new reality.
LEARN HOW TO:
Create content that engages people--regardless of their country and culture
Identify key actions and strategies to apply to your projects
Connect "dots" that others don't see and connect them in ways you never thought of before
"Content marketing across geographies is a diff erent animal. In this smart, practical, and authoritative book, Pam Didner has tamed this animal for all of us." -- DOUG KESSLER, Creative Director, Velocity
"A valuable guide to developing and distributing your global content effectively." -- NANCY BHAGAT, former VP, Global Marketing Strategy, Intel, and current Divisional CMO, TE Connectivity
"This book is the blueprint for engineering a modern scalable content marketing operation." -- PAWAN DESHPANDE, CEO, Curata
“Finally the book that explores all critical aspects of global content marketing! Whether you are a small business or a Fortune 500 company, it is essential to understand the 4P’s developed by Pam Didner. Read it and take your content strategy to the whole new level." -- EKATERINA WALTER, author of Think Like Zuck and coauthor of The Power of Visual Storytelling
14. Optimize: How to Attract and Engage More Customers by Integrating SEO, Social Media, and Content Marketing
Summary: Attract, engage, and inspire your customers with an "Optimize and Socialize" content marketing strategy.
Optimize is designed to give listeners a practical approach to integrating search and social media optimization with content marketing to boost relevance, visibility, and customer engagement. Companies, large and small, will benefit from the practical planning and creative content marketing tactics in this audiobook that have been proven to increase online performance across marketing, public relations, and customer service. Learn to incorporate essential content optimization and social media engagement principles thereby increasing their ability to acquire and engage relevant customers online. Optimize provides insights from Lee Odden, one of the leading authorities on Content and Online Marketing.
This audiobook explains how to:
― Create a blueprint for integrated search, social media and content marketing strategy
― Determine which creative tactics will provide the best results for your company
― Implement search and social optimization holistically in the organization
― Measure the business value of optimized and socialized content marketing
― Develop guidelines, processes and training to scale online marketing success
Optimize offers a tested approach for a customer-centric and adaptive online marketing strategy that incorporates the best of content, social media marketing, and search engine optimization tactics.
15. Social Media Mastery (Updated for 2015): 75+ Tips to Help you Expand your Reach, Build your Platform, and Establish your Online Authority (Daily Actions)
Summary: LEARN:
Learn the ins and outs of the major social media platforms, including major sites such as Facebook, YouTube, Vimeo, Google+, Twitter, LinkedIn, Pinterest, Instagram, Reddit, Scribd, Slideshare, Evernote, TripAdvisor, and Academia.edu. Learn how to establish a social media strategy in line with your goals, organize it all with Evernote, and how to market your content based on your product, service, or credentials. Fire up your brand via social media, Kindle ebooks, or podcasts using this guide.
Learn how to integrate your social media accounts, embed content into profiles, build out your YouTube and Vimeo channels, maximize your Pinterest boards, use Facebook Graph Search, insert social plugins to your blog, and interact within groups to build dynamic connections.
DEVELOP:
Develop your social media skills with the help of step-by-step explanations and videos. Discover how to host webinars, increase your search engine optimization, and conduct effective searches in social media platforms for market research.
EXPAND:
Expand your knowledge of blogging, blogging platforms (such as WordPress), and content curation. Explore your options with podcasting, delivering an eCourse, or writing an eBook.
UNDERSTAND:
Understand the social ethos of social media, how to engage others in the social environment that expands the reach of your content and your brand, and why some platforms are more difficult to integrate into than others.
BONUS
Readers of the book have access to How To Videos that can show how to:
- Set up a Facebook Fan Page
- Create a Google+ Business Page
- Optimize a YouTube One Channel Account
- Establish a Pinterest Business Account and organize pins
- Embed documents from Scribd into LinkedIn
- Embed Facebook Like Boxes into a Blog
- Get started with Evernote
...and more!
Read the rest of the Daily Actions Series:
Social Media Mastery (A Daily Actions Guide)
Social Networking Success (A Daily Actions Guide)
Work Smarter, Play Longer (A Daily Actions Guide)
