15 Must Read Social Media Marketing Books
1. Youtility: Why Smart Marketing Is about Help Not Hype
Summary: The difference between helping and selling is just two letters, but those two letters make all the difference.
What if - faced with more competition than ever before - you stopped trying to be amazing, and just started being useful?
Jay Baer's Youtility offers a new business approach that cuts through the clutter: marketing that is truly, inherently useful. If you sell something, you make a customer today, but if you genuinely help someone, you create a customer for life.
Drawing from real examples of companies who are practicing Youtility as well as his experience helping more than seven hundred brands improve their marketing strategy, Baer provides a groundbreaking plan for using information and helpfulness to transform the relationship between companies and customers.
See why Jay Baer's Youtility framework is now a standard part of the marketing framework in many of the world's leading companies, powers the marketing approach of thousands of small businesses, and is part of the curriculum of dozens of college and university business
2. The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing, and Online Media to Reach Buyers Directly
Summary: For marketers, The New Rules of Marketing and PR shows you how to leverage the potential that Web-based communication offers your business. Finally, you can speak directly to customers and buyers, establishing a personal link with the people who make your business work. This one-of-a-kind guide includes a step-by-step action plan for harnessing the power of the Internet to create compelling messages, get them in front of customers, and lead those customers into the buying process.
3. Audience: Marketing in the Age of Subscribers, Fans and Followers
Summary: Every company needs audiences to survive. They are where you find new customers and develop more profitable relationships. And yet, most companies today treat their email, mobile, and social media audiences like afterthoughts instead of the corporate assets they are.
With AUDIENCE, Jeff Rohrs seeks to change this dynamic through adoption of The Audience Imperative. This powerful mandate challenges all companies to use their paid, owned, and earned media to not only sell in the short-term but also increase the size, engagement, and value of their proprietary audiences over the long-term.
As content marketing professionals have discovered, the days of “build it and they will come” are long gone. If you’re looking for a way to gain a lasting advantage over your competition, look no further and start building your email, Facebook, Google, Instagram, mobile app, SMS, Twitter, website, and YouTube audiences to last.
4. 500 Social Media Marketing Tips: Essential Advice, Hints and Strategy for Business: Facebook, Twitter, Pinterest, Google+, YouTube, Instagram, LinkedIn, and More!
Summary: Struggling With Social Media Marketing?
Few likes on your company's Facebook page? Not seeing social media ROI? Unsure of how to make the most of social media marketing, or even where to start? 500 Social Media Marketing Tips can help! This book is your guide to social media success for business, featuring hundreds of actionable strategies for Facebook, Twitter, Pinterest, Google+, YouTube, LinkedIn, Snapchat, Vine, and more! Each tip will guide you to establishing a strong brand presence on social media, attracting and engaging with loyal customers, and increasing web traffic and sales.
The Perfect "By Your Side" Guide For Busy Lives - See the Benefits in Minutes
Unlike most educational books, 500 Social Media Marketing Tips' practical layout and concise instructions ensure that you'll take away something valuable every time you read, whether it's 5 minutes at your desk, half an hour on your commute, or all day at the weekend!
Social Media Marketing Facts - Your Customers Are There!
As of January 2014, 74% of online adults in North America used social networking sites, and that number leaps to 89% for the 18-29 age range (PewInternet).
Annual social commerce sales are predicted to climb to over $30 billion by the end of 2017 (Digitas).
Social media users are willing to pay a 21% premium for brands that deliver great service through social networks (Media Bistro).
77% of businesses have acquired new customers through Facebook marketing alone (Marketing Charts).
97% of marketers agree that effective social media marketing provides benefits and value to their business (eMarketer).
Bonus! Free Design Templates and 200+ Free Social Media Video Tutorials
Readers of 500 Social Media Marketing Tips gain FREE access to 10 expertly-crafted social media design templates for profiles including Facebook, Twitter, and Google+. The book is also supported by over 200 FREE step-by-step social media video tutorials on YouTube, and Andrew's blog, where you'll find a growing collection of real-world case studies.
Ready to Kick Start Your Social Media Marketing?
Join over 50,000 people just like you who are already using 500 Social Media Marketing Tips to make the most of everything that the world of social media has to offer your business. Why spend thousands on a consultant when you can harbor the power of social
5. Tribes: We Need You to Lead Us
Summary: A tribe is any group of people, large or small, who are connected to one another, a leader, and an idea. For millions of years, humans have joined tribes, be they religious, ethnic, political, or even musical (think of the Deadheads). It’s our nature. Now the Internet has eliminated the barriers of geography, cost, and time. All those blogs and social networking sites are helping existing tribes get bigger and enabling new tribes to be born―groups of ten or ten million who care about a political campaign, or a new way to fight global warming.
Who is going to lead all these tribes? The Web can do amazing things, but it can’t provide leadership. That still has to come from individuals―people just like you who have passion about something. Anyone who wants to make a difference now has the tools at their fingertips.
If you think leadership is for other people, think again―leaders come in surprising packages. Ignore an opportunity to lead and you risk turning into a “sheepwalker”―someone who fights to protect the status quo at all costs, never asking if obedience is doing you (or your organization) any good. Sheepwalkers don’t do very well these days.
Tribes will make you think (really think) about the opportunities for leading your fellow employees, customers, investors, believers, hobbyists, readers…. It's not easy, but it's easier than you probably imagine.
6. The Art of Social Media: Power Tips for Power Users
Summary: By now it's clear that whether you're promoting a business, a product, or yourself, social media is near the top of what determines your success or failure. And there are countless pundits, authors, and consultants eager to advise you.
But there’s no one quite like Guy Kawasaki, the legendary former chief evangelist for Apple and one of the pioneers of business blogging, tweeting, Facebooking, Tumbling, and much, much more. Now Guy has teamed up with Peg Fitzpatrick, who he says is the best social-media person he’s ever met, to offer The Art of Social Media—the one essential guide you need to get the most bang for your time, effort, and money.
With over one hundred practical tips, tricks, and insights, Guy and Peg present a bottom-up strategy to produce a focused, thorough, and compelling presence on the most popular social-media platforms. They guide you through steps to build your foundation, amass your digital assets, optimize your profile, attract more followers, and effectively integrate social media and blogging.
For beginners overwhelmed by too many choices as well as seasoned professionals eager to improve their game, The Art of Social Media is full of tactics that have been proven to work in the real world. Or as Guy puts it, “great stuff, no fluff.”
7. Platform: Get Noticed in a Noisy World
Summary: Isn’t a great product enough? Shouldn’t it be able to stand on its own? When there were three TV channels and two kinds of toothpaste, quality alone could sell itself. But in a global economy crowded with millions of competitors, quality is just the beginning. The real challenge is getting the attention of those who might buy your product or service. Two little words have combined to make this easier, less expensive, and more possible than ever: social media. Websites, blogs, apps, and social networks ― used in concert and with savvy ― can connect you with a global audience. No gatekeepers. No massive fees. Michael Hyatt knows from experience. An author, agent, and publisher for more than thirty years, he has spent the past eight years creating an online following that numbers in the hundreds of thousands ― all while leading the largest inspirational publisher in the world. But a flashy website is not a platform. A Facebook page joins millions just like it. Creating an effective platform is the key to success, but it is not simple. In Platform, Hyatt condenses his expert knowledge into step-by-step plans for building your own virtual stage, including: • Proven strategies • Easy-to-follow formulas • Practical guidance You don’t need a separate book to explain each application, each decision. You just need one book that distills it all into clear, proven paths. You just need Platform.
8. Likeable Social Media: How to Delight Your Customers, Create an Irresistible Brand, and Be Generally Amazing on Facebook (And Other Social Networks)
Summary: A friend's recommendation is more powerful than any advertisement. In the world of Facebook, Twitter, and beyond, that recommendation can travel farther and faster than ever before.
Likeable Social Media helps you harness the power of word-of-mouth marketing to transform your business. Listen to your customers and prospects. Deliver value, excitement, and surprise. And most important, learn how to truly engage your customers and help them spread the word.
Praise for Likeable Social Media:
Dave Kerpen's insights and clear, how-to instructions on building brand popularity by truly engaging with customers on Facebook, Twitter, and the many other social media platforms are nothing short of brilliant.
Jim McCann, founder of 1-800-FLOWERS.COM and Celebrations.com
Alas, common sense is not so common. Dave takes you on a (sadly, much needed) guided tour of how to be human in a digital world.
Seth Godin, author of Poke the Box
Likeable Social Media cuts through the marketing jargon and technical detail to give you what you really need to make sense of this rapidly changing world of digital marketing and communications. Being human — being likeable — will get you far.
Scott Monty, Global Digital Communications, Ford Motor Company
Dave gives you what you need: Practical, specific how-to advice to get people talking about you.
9. Welcome to the Funnel: Proven Tactics to Turn Your Social and Content Marketing up to 11
Summary: Raising brand awareness, building trust, establishing credibility, and ultimately driving revenue, that’s what the top of the funnel is all about. It can be a marketer’s “Paradise City”, but without focus, it can quickly become overwhelming. The one-two punch of social media and content marketing is a vital part of any successfully integrated marketing approach. If you are not pairing these two powerhouses together then you are simply missing opportunities to grow your business.
The tactics and strategies in this book have come together through a tremendous amount of research, trial and error, expert input, and real world applications. From startups to enterprise—what’s included here works across the board and can very quickly make an impact.
Just like your favorite double album, this book is separated into four sides, each one addressing a different aspect of Content and Social:
• Content – Why marketers need to change their mentality from creating more content, to more relevant content and three practical ways to create content that delivers a face-melting return on investment.
• Social – Using social to build awareness, trust and drive high quality leads.
• All Together Now – What the future holds for content and social and what it means for marketers.
• The Credits – The essential resources you need to stay on top of trends in content and social media.
No frills, no fluff, just useful, practical tactics, strategies and lessons from one modern marketer to another, with a touch or rock n roll flare.
10. Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business
Summary: The guide to creating engaging web content and building a loyal following, revised and updated
Blogs, YouTube, Facebook, Twitter, Google+, and other platforms are giving everyone a "voice," including organizations and their customers. So how do you create the stories, videos, and blog posts that cultivate fans, arouse passion for your products or services, and ignite your business? Content Rules equips you for online success as a one-stop source on the art and science of developing content that people care about. This coverage is interwoven with case studies of companies successfully spreading their ideas online—and using them to establish credibility and build a loyal customer base.
Find an authentic "voice" and craft bold content that will resonate with prospects and buyers and encourage them to share it with others
Leverage social media and social tools to get your content and ideas distributed as widely as possible
Understand why you are generating content—getting to the meat of your message in practical, commonsense language, and defining the goals of your content strategy
Write in a way that powerfully communicates your service, product, or message across various Web mediums
Boost your online presence and engage with customers and prospects like never before with Content Rules.
1. Youtility: Why Smart Marketing Is about Help Not Hype
Summary: The difference between helping and selling is just two letters, but those two letters make all the difference.
What if - faced with more competition than ever before - you stopped trying to be amazing, and just started being useful?
Jay Baer's Youtility offers a new business approach that cuts through the clutter: marketing that is truly, inherently useful. If you sell something, you make a customer today, but if you genuinely help someone, you create a customer for life.
Drawing from real examples of companies who are practicing Youtility as well as his experience helping more than seven hundred brands improve their marketing strategy, Baer provides a groundbreaking plan for using information and helpfulness to transform the relationship between companies and customers.
See why Jay Baer's Youtility framework is now a standard part of the marketing framework in many of the world's leading companies, powers the marketing approach of thousands of small businesses, and is part of the curriculum of dozens of college and university business
2. The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing, and Online Media to Reach Buyers Directly
Summary: For marketers, The New Rules of Marketing and PR shows you how to leverage the potential that Web-based communication offers your business. Finally, you can speak directly to customers and buyers, establishing a personal link with the people who make your business work. This one-of-a-kind guide includes a step-by-step action plan for harnessing the power of the Internet to create compelling messages, get them in front of customers, and lead those customers into the buying process.
3. Audience: Marketing in the Age of Subscribers, Fans and Followers
Summary: Every company needs audiences to survive. They are where you find new customers and develop more profitable relationships. And yet, most companies today treat their email, mobile, and social media audiences like afterthoughts instead of the corporate assets they are.
With AUDIENCE, Jeff Rohrs seeks to change this dynamic through adoption of The Audience Imperative. This powerful mandate challenges all companies to use their paid, owned, and earned media to not only sell in the short-term but also increase the size, engagement, and value of their proprietary audiences over the long-term.
As content marketing professionals have discovered, the days of “build it and they will come” are long gone. If you’re looking for a way to gain a lasting advantage over your competition, look no further and start building your email, Facebook, Google, Instagram, mobile app, SMS, Twitter, website, and YouTube audiences to last.
4. 500 Social Media Marketing Tips: Essential Advice, Hints and Strategy for Business: Facebook, Twitter, Pinterest, Google+, YouTube, Instagram, LinkedIn, and More!
Summary: Struggling With Social Media Marketing?
Few likes on your company's Facebook page? Not seeing social media ROI? Unsure of how to make the most of social media marketing, or even where to start? 500 Social Media Marketing Tips can help! This book is your guide to social media success for business, featuring hundreds of actionable strategies for Facebook, Twitter, Pinterest, Google+, YouTube, LinkedIn, Snapchat, Vine, and more! Each tip will guide you to establishing a strong brand presence on social media, attracting and engaging with loyal customers, and increasing web traffic and sales.
The Perfect "By Your Side" Guide For Busy Lives - See the Benefits in Minutes
Unlike most educational books, 500 Social Media Marketing Tips' practical layout and concise instructions ensure that you'll take away something valuable every time you read, whether it's 5 minutes at your desk, half an hour on your commute, or all day at the weekend!
Social Media Marketing Facts - Your Customers Are There!
As of January 2014, 74% of online adults in North America used social networking sites, and that number leaps to 89% for the 18-29 age range (PewInternet).
Annual social commerce sales are predicted to climb to over $30 billion by the end of 2017 (Digitas).
Social media users are willing to pay a 21% premium for brands that deliver great service through social networks (Media Bistro).
77% of businesses have acquired new customers through Facebook marketing alone (Marketing Charts).
97% of marketers agree that effective social media marketing provides benefits and value to their business (eMarketer).
Bonus! Free Design Templates and 200+ Free Social Media Video Tutorials
Readers of 500 Social Media Marketing Tips gain FREE access to 10 expertly-crafted social media design templates for profiles including Facebook, Twitter, and Google+. The book is also supported by over 200 FREE step-by-step social media video tutorials on YouTube, and Andrew's blog, where you'll find a growing collection of real-world case studies.
Ready to Kick Start Your Social Media Marketing?
Join over 50,000 people just like you who are already using 500 Social Media Marketing Tips to make the most of everything that the world of social media has to offer your business. Why spend thousands on a consultant when you can harbor the power of social
5. Tribes: We Need You to Lead Us
Summary: A tribe is any group of people, large or small, who are connected to one another, a leader, and an idea. For millions of years, humans have joined tribes, be they religious, ethnic, political, or even musical (think of the Deadheads). It’s our nature. Now the Internet has eliminated the barriers of geography, cost, and time. All those blogs and social networking sites are helping existing tribes get bigger and enabling new tribes to be born―groups of ten or ten million who care about a political campaign, or a new way to fight global warming.
Who is going to lead all these tribes? The Web can do amazing things, but it can’t provide leadership. That still has to come from individuals―people just like you who have passion about something. Anyone who wants to make a difference now has the tools at their fingertips.
If you think leadership is for other people, think again―leaders come in surprising packages. Ignore an opportunity to lead and you risk turning into a “sheepwalker”―someone who fights to protect the status quo at all costs, never asking if obedience is doing you (or your organization) any good. Sheepwalkers don’t do very well these days.
Tribes will make you think (really think) about the opportunities for leading your fellow employees, customers, investors, believers, hobbyists, readers…. It's not easy, but it's easier than you probably imagine.
6. The Art of Social Media: Power Tips for Power Users
Summary: By now it's clear that whether you're promoting a business, a product, or yourself, social media is near the top of what determines your success or failure. And there are countless pundits, authors, and consultants eager to advise you.
But there’s no one quite like Guy Kawasaki, the legendary former chief evangelist for Apple and one of the pioneers of business blogging, tweeting, Facebooking, Tumbling, and much, much more. Now Guy has teamed up with Peg Fitzpatrick, who he says is the best social-media person he’s ever met, to offer The Art of Social Media—the one essential guide you need to get the most bang for your time, effort, and money.
With over one hundred practical tips, tricks, and insights, Guy and Peg present a bottom-up strategy to produce a focused, thorough, and compelling presence on the most popular social-media platforms. They guide you through steps to build your foundation, amass your digital assets, optimize your profile, attract more followers, and effectively integrate social media and blogging.
For beginners overwhelmed by too many choices as well as seasoned professionals eager to improve their game, The Art of Social Media is full of tactics that have been proven to work in the real world. Or as Guy puts it, “great stuff, no fluff.”
7. Platform: Get Noticed in a Noisy World
Summary: Isn’t a great product enough? Shouldn’t it be able to stand on its own? When there were three TV channels and two kinds of toothpaste, quality alone could sell itself. But in a global economy crowded with millions of competitors, quality is just the beginning. The real challenge is getting the attention of those who might buy your product or service. Two little words have combined to make this easier, less expensive, and more possible than ever: social media. Websites, blogs, apps, and social networks ― used in concert and with savvy ― can connect you with a global audience. No gatekeepers. No massive fees. Michael Hyatt knows from experience. An author, agent, and publisher for more than thirty years, he has spent the past eight years creating an online following that numbers in the hundreds of thousands ― all while leading the largest inspirational publisher in the world. But a flashy website is not a platform. A Facebook page joins millions just like it. Creating an effective platform is the key to success, but it is not simple. In Platform, Hyatt condenses his expert knowledge into step-by-step plans for building your own virtual stage, including: • Proven strategies • Easy-to-follow formulas • Practical guidance You don’t need a separate book to explain each application, each decision. You just need one book that distills it all into clear, proven paths. You just need Platform.
8. Likeable Social Media: How to Delight Your Customers, Create an Irresistible Brand, and Be Generally Amazing on Facebook (And Other Social Networks)
Summary: A friend's recommendation is more powerful than any advertisement. In the world of Facebook, Twitter, and beyond, that recommendation can travel farther and faster than ever before.
Likeable Social Media helps you harness the power of word-of-mouth marketing to transform your business. Listen to your customers and prospects. Deliver value, excitement, and surprise. And most important, learn how to truly engage your customers and help them spread the word.
Praise for Likeable Social Media:
Dave Kerpen's insights and clear, how-to instructions on building brand popularity by truly engaging with customers on Facebook, Twitter, and the many other social media platforms are nothing short of brilliant.
Jim McCann, founder of 1-800-FLOWERS.COM and Celebrations.com
Alas, common sense is not so common. Dave takes you on a (sadly, much needed) guided tour of how to be human in a digital world.
Seth Godin, author of Poke the Box
Likeable Social Media cuts through the marketing jargon and technical detail to give you what you really need to make sense of this rapidly changing world of digital marketing and communications. Being human — being likeable — will get you far.
Scott Monty, Global Digital Communications, Ford Motor Company
Dave gives you what you need: Practical, specific how-to advice to get people talking about you.
9. Welcome to the Funnel: Proven Tactics to Turn Your Social and Content Marketing up to 11
Summary: Raising brand awareness, building trust, establishing credibility, and ultimately driving revenue, that’s what the top of the funnel is all about. It can be a marketer’s “Paradise City”, but without focus, it can quickly become overwhelming. The one-two punch of social media and content marketing is a vital part of any successfully integrated marketing approach. If you are not pairing these two powerhouses together then you are simply missing opportunities to grow your business.
The tactics and strategies in this book have come together through a tremendous amount of research, trial and error, expert input, and real world applications. From startups to enterprise—what’s included here works across the board and can very quickly make an impact.
Just like your favorite double album, this book is separated into four sides, each one addressing a different aspect of Content and Social:
• Content – Why marketers need to change their mentality from creating more content, to more relevant content and three practical ways to create content that delivers a face-melting return on investment.
• Social – Using social to build awareness, trust and drive high quality leads.
• All Together Now – What the future holds for content and social and what it means for marketers.
• The Credits – The essential resources you need to stay on top of trends in content and social media.
No frills, no fluff, just useful, practical tactics, strategies and lessons from one modern marketer to another, with a touch or rock n roll flare.
10. Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business
Summary: The guide to creating engaging web content and building a loyal following, revised and updated
Blogs, YouTube, Facebook, Twitter, Google+, and other platforms are giving everyone a "voice," including organizations and their customers. So how do you create the stories, videos, and blog posts that cultivate fans, arouse passion for your products or services, and ignite your business? Content Rules equips you for online success as a one-stop source on the art and science of developing content that people care about. This coverage is interwoven with case studies of companies successfully spreading their ideas online—and using them to establish credibility and build a loyal customer base.
Find an authentic "voice" and craft bold content that will resonate with prospects and buyers and encourage them to share it with others
Leverage social media and social tools to get your content and ideas distributed as widely as possible
Understand why you are generating content—getting to the meat of your message in practical, commonsense language, and defining the goals of your content strategy
Write in a way that powerfully communicates your service, product, or message across various Web mediums
Boost your online presence and engage with customers and prospects like never before with Content Rules.
11. Social Media Explained: Untangling the World's Most Misunderstood Business Trend
Summary: The best-selling social media book of 2014! Too busy to spend hours trying to learn the fundamentals of social media marketing? This is the book for you! Mark Schaefer, author of the best-selling books "Return On Influence" and "The Tao of Twitter" unravels the most misunderstood and confusing business trend in this fun and easy-to-read book. "Social Media Explained" explores the fundamental strategies and answers the biggest questions every business professional needs to answer before diving into a social media initiative! This is the MUST-HAVE guide for understanding the sociological and psychological drivers that make social media marketing work.
12. Epic Content Marketing: How to Tell a Different Story, Break through the Clutter, and Win More Customers by Marketing Less
Summary: NAMED one of 5 MUST-READ BUSINESS BOOKS BY FORTUNE MAGAZINE
Publishing is the NEW MARKETING.
How do you cut through the noise, commotion, and bad information that is right now cluttering up your customers' digital space?
Epic Content Marketing.
One of the world's leading experts on content marketing, Joe Pulizzi explains how to draw prospects and customers in by creating information and content they actually want to engage with. No longer can we interrupt our customers with mediocre content (and sales messages) our customers don't care about.
"Epic Content Marketing" takes you step by step through the process of developing stories that inform and entertain and compel customers to act--without actually telling them to. Epic content, distributed to the right person at the right time, is how to truly capture the hearts and minds of customers. It's how to position your business as a trusted expert in its industry. It's what customers share and talk about.
Once we hook customers in with epic content, they reward us by sending our sales through the roof.
Epic Content Marketing provides everything you need to:
* Determine what your content niche should be to attract and retain customers
* Discover and develop your content marketing mission statement
* Set up a process for creating and curating epic content
* Learn how to leverage social and email channels to create--and grow--your audience
* Measure the performance of your content--and increase your content marketing budget
With in-depth case studies of how John Deere, LEGO, Coca-Cola, and other leading corporations are using content to drive epic sales, this groundbreaking guide gives you all the tools to start creating and disseminating content that leads directly to greater profits and growth.
Whether you're the CMO of a Fortune 500, a digital marketer, or entrepreneur, "Epic Content Marketing" gives you the tools you need to vanquish the competition. Start your epic journey now!
13. Global Content Marketing: How to Create Great Content, Reach More Customers, and Build a Worldwide Marketing Strategy that Works
Summary: Engage Customers Around the World with Cross-Regional Content Marketing
Technology has virtually erased national borders, forever transforming the way we reach and engage customers, as well as the way we search for and consume content. Global Content Marketing takes you step-by-step through the process of creating and refining your strategies to meet this new reality.
LEARN HOW TO:
Create content that engages people--regardless of their country and culture
Identify key actions and strategies to apply to your projects
Connect "dots" that others don't see and connect them in ways you never thought of before
"Content marketing across geographies is a diff erent animal. In this smart, practical, and authoritative book, Pam Didner has tamed this animal for all of us." -- DOUG KESSLER, Creative Director, Velocity
"A valuable guide to developing and distributing your global content effectively." -- NANCY BHAGAT, former VP, Global Marketing Strategy, Intel, and current Divisional CMO, TE Connectivity
"This book is the blueprint for engineering a modern scalable content marketing operation." -- PAWAN DESHPANDE, CEO, Curata
“Finally the book that explores all critical aspects of global content marketing! Whether you are a small business or a Fortune 500 company, it is essential to understand the 4P’s developed by Pam Didner. Read it and take your content strategy to the whole new level." -- EKATERINA WALTER, author of Think Like Zuck and coauthor of The Power of Visual Storytelling
14. Optimize: How to Attract and Engage More Customers by Integrating SEO, Social Media, and Content Marketing
Summary: Attract, engage, and inspire your customers with an "Optimize and Socialize" content marketing strategy.
Optimize is designed to give listeners a practical approach to integrating search and social media optimization with content marketing to boost relevance, visibility, and customer engagement. Companies, large and small, will benefit from the practical planning and creative content marketing tactics in this audiobook that have been proven to increase online performance across marketing, public relations, and customer service. Learn to incorporate essential content optimization and social media engagement principles thereby increasing their ability to acquire and engage relevant customers online. Optimize provides insights from Lee Odden, one of the leading authorities on Content and Online Marketing.
This audiobook explains how to:
― Create a blueprint for integrated search, social media and content marketing strategy
― Determine which creative tactics will provide the best results for your company
― Implement search and social optimization holistically in the organization
― Measure the business value of optimized and socialized content marketing
― Develop guidelines, processes and training to scale online marketing success
Optimize offers a tested approach for a customer-centric and adaptive online marketing strategy that incorporates the best of content, social media marketing, and search engine optimization tactics.
15. Social Media Mastery (Updated for 2015): 75+ Tips to Help you Expand your Reach, Build your Platform, and Establish your Online Authority (Daily Actions)
Summary: LEARN:
Learn the ins and outs of the major social media platforms, including major sites such as Facebook, YouTube, Vimeo, Google+, Twitter, LinkedIn, Pinterest, Instagram, Reddit, Scribd, Slideshare, Evernote, TripAdvisor, and Academia.edu. Learn how to establish a social media strategy in line with your goals, organize it all with Evernote, and how to market your content based on your product, service, or credentials. Fire up your brand via social media, Kindle ebooks, or podcasts using this guide.
Learn how to integrate your social media accounts, embed content into profiles, build out your YouTube and Vimeo channels, maximize your Pinterest boards, use Facebook Graph Search, insert social plugins to your blog, and interact within groups to build dynamic connections.
DEVELOP:
Develop your social media skills with the help of step-by-step explanations and videos. Discover how to host webinars, increase your search engine optimization, and conduct effective searches in social media platforms for market research.
EXPAND:
Expand your knowledge of blogging, blogging platforms (such as WordPress), and content curation. Explore your options with podcasting, delivering an eCourse, or writing an eBook.
UNDERSTAND:
Understand the social ethos of social media, how to engage others in the social environment that expands the reach of your content and your brand, and why some platforms are more difficult to integrate into than others.
BONUS
Readers of the book have access to How To Videos that can show how to:
- Set up a Facebook Fan Page
- Create a Google+ Business Page
- Optimize a YouTube One Channel Account
- Establish a Pinterest Business Account and organize pins
- Embed documents from Scribd into LinkedIn
- Embed Facebook Like Boxes into a Blog
- Get started with Evernote
...and more!
Read the rest of the Daily Actions Series:
Social Media Mastery (A Daily Actions Guide)
Social Networking Success (A Daily Actions Guide)
Work Smarter, Play Longer (A Daily Actions Guide)
Summary: The best-selling social media book of 2014! Too busy to spend hours trying to learn the fundamentals of social media marketing? This is the book for you! Mark Schaefer, author of the best-selling books "Return On Influence" and "The Tao of Twitter" unravels the most misunderstood and confusing business trend in this fun and easy-to-read book. "Social Media Explained" explores the fundamental strategies and answers the biggest questions every business professional needs to answer before diving into a social media initiative! This is the MUST-HAVE guide for understanding the sociological and psychological drivers that make social media marketing work.
12. Epic Content Marketing: How to Tell a Different Story, Break through the Clutter, and Win More Customers by Marketing Less
Summary: NAMED one of 5 MUST-READ BUSINESS BOOKS BY FORTUNE MAGAZINE
Publishing is the NEW MARKETING.
How do you cut through the noise, commotion, and bad information that is right now cluttering up your customers' digital space?
Epic Content Marketing.
One of the world's leading experts on content marketing, Joe Pulizzi explains how to draw prospects and customers in by creating information and content they actually want to engage with. No longer can we interrupt our customers with mediocre content (and sales messages) our customers don't care about.
"Epic Content Marketing" takes you step by step through the process of developing stories that inform and entertain and compel customers to act--without actually telling them to. Epic content, distributed to the right person at the right time, is how to truly capture the hearts and minds of customers. It's how to position your business as a trusted expert in its industry. It's what customers share and talk about.
Once we hook customers in with epic content, they reward us by sending our sales through the roof.
Epic Content Marketing provides everything you need to:
* Determine what your content niche should be to attract and retain customers
* Discover and develop your content marketing mission statement
* Set up a process for creating and curating epic content
* Learn how to leverage social and email channels to create--and grow--your audience
* Measure the performance of your content--and increase your content marketing budget
With in-depth case studies of how John Deere, LEGO, Coca-Cola, and other leading corporations are using content to drive epic sales, this groundbreaking guide gives you all the tools to start creating and disseminating content that leads directly to greater profits and growth.
Whether you're the CMO of a Fortune 500, a digital marketer, or entrepreneur, "Epic Content Marketing" gives you the tools you need to vanquish the competition. Start your epic journey now!
13. Global Content Marketing: How to Create Great Content, Reach More Customers, and Build a Worldwide Marketing Strategy that Works
Summary: Engage Customers Around the World with Cross-Regional Content Marketing
Technology has virtually erased national borders, forever transforming the way we reach and engage customers, as well as the way we search for and consume content. Global Content Marketing takes you step-by-step through the process of creating and refining your strategies to meet this new reality.
LEARN HOW TO:
Create content that engages people--regardless of their country and culture
Identify key actions and strategies to apply to your projects
Connect "dots" that others don't see and connect them in ways you never thought of before
"Content marketing across geographies is a diff erent animal. In this smart, practical, and authoritative book, Pam Didner has tamed this animal for all of us." -- DOUG KESSLER, Creative Director, Velocity
"A valuable guide to developing and distributing your global content effectively." -- NANCY BHAGAT, former VP, Global Marketing Strategy, Intel, and current Divisional CMO, TE Connectivity
"This book is the blueprint for engineering a modern scalable content marketing operation." -- PAWAN DESHPANDE, CEO, Curata
“Finally the book that explores all critical aspects of global content marketing! Whether you are a small business or a Fortune 500 company, it is essential to understand the 4P’s developed by Pam Didner. Read it and take your content strategy to the whole new level." -- EKATERINA WALTER, author of Think Like Zuck and coauthor of The Power of Visual Storytelling
14. Optimize: How to Attract and Engage More Customers by Integrating SEO, Social Media, and Content Marketing
Summary: Attract, engage, and inspire your customers with an "Optimize and Socialize" content marketing strategy.
Optimize is designed to give listeners a practical approach to integrating search and social media optimization with content marketing to boost relevance, visibility, and customer engagement. Companies, large and small, will benefit from the practical planning and creative content marketing tactics in this audiobook that have been proven to increase online performance across marketing, public relations, and customer service. Learn to incorporate essential content optimization and social media engagement principles thereby increasing their ability to acquire and engage relevant customers online. Optimize provides insights from Lee Odden, one of the leading authorities on Content and Online Marketing.
This audiobook explains how to:
― Create a blueprint for integrated search, social media and content marketing strategy
― Determine which creative tactics will provide the best results for your company
― Implement search and social optimization holistically in the organization
― Measure the business value of optimized and socialized content marketing
― Develop guidelines, processes and training to scale online marketing success
Optimize offers a tested approach for a customer-centric and adaptive online marketing strategy that incorporates the best of content, social media marketing, and search engine optimization tactics.
15. Social Media Mastery (Updated for 2015): 75+ Tips to Help you Expand your Reach, Build your Platform, and Establish your Online Authority (Daily Actions)
Summary: LEARN:
Learn the ins and outs of the major social media platforms, including major sites such as Facebook, YouTube, Vimeo, Google+, Twitter, LinkedIn, Pinterest, Instagram, Reddit, Scribd, Slideshare, Evernote, TripAdvisor, and Academia.edu. Learn how to establish a social media strategy in line with your goals, organize it all with Evernote, and how to market your content based on your product, service, or credentials. Fire up your brand via social media, Kindle ebooks, or podcasts using this guide.
Learn how to integrate your social media accounts, embed content into profiles, build out your YouTube and Vimeo channels, maximize your Pinterest boards, use Facebook Graph Search, insert social plugins to your blog, and interact within groups to build dynamic connections.
DEVELOP:
Develop your social media skills with the help of step-by-step explanations and videos. Discover how to host webinars, increase your search engine optimization, and conduct effective searches in social media platforms for market research.
EXPAND:
Expand your knowledge of blogging, blogging platforms (such as WordPress), and content curation. Explore your options with podcasting, delivering an eCourse, or writing an eBook.
UNDERSTAND:
Understand the social ethos of social media, how to engage others in the social environment that expands the reach of your content and your brand, and why some platforms are more difficult to integrate into than others.
BONUS
Readers of the book have access to How To Videos that can show how to:
- Set up a Facebook Fan Page
- Create a Google+ Business Page
- Optimize a YouTube One Channel Account
- Establish a Pinterest Business Account and organize pins
- Embed documents from Scribd into LinkedIn
- Embed Facebook Like Boxes into a Blog
- Get started with Evernote
...and more!
Read the rest of the Daily Actions Series:
Social Media Mastery (A Daily Actions Guide)
Social Networking Success (A Daily Actions Guide)
Work Smarter, Play Longer (A Daily Actions Guide)
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