Review of Logo Modernism in Logo Design

A Look at Modernism in Logo Design

A new book—Logo Modernism—by Jens Müller set to be released in November showcases the best of modern corporate logo design. The German graphic designer compiled over 6,000 logos covering the period from 1940 to 1980 into this 400+ page hardcover retrospect. The featured logos are divided up into three major categories: geometric, typographic, and effect, based on the defining elements of each company’s mark. The logos are also helpfully grouped with others that share a common letter of the alphabet, a prominent shape, or optical effect (such as depicting movement) as their focus. Each logo is accompanied by the company name, year the logo was introduced, and the designer and agency responsible for the piece.

Logo Modernism not only displays fine examples of the use of simple shapes and symbols to define a brand, but also features case studies, designer profiles, and an essay on modernism and graphic design by its contributor, R. Roger Remington. Whether you are simply interested in the history of modernism in design, or are looking for inspiration to guide your designs back to the basics, this book should probably make its way to your holiday wishlist. At $70, it’s not exactly inexpensive, but valuable reference sources tend to be worth every penny.


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